The post below was entirely written by a machine. The single input we gave it was to write an article about the marketing funnel.
And no, it is not a copy & paste from somewhere, we ran several anti-plagiarism checks just to see for ourselves. Needless to say, I am quite impressed. The future will be very interesting.
Here it goes:
In this blog post, I’m going to explain what the marketing funnel is. I’m going to explain how it works and I’m also going to show you why it’s such a powerful marketing model.
What is the marketing funnel?
The marketing funnel is a user-centered design model that describes the process of guiding potential customers through an organization towards a purchase. It consists of 4 stages: awareness, interest, desire and action. These stages vary in terms of time and effort required by the user and they can be applied to most business models and products.
Awareness – The first stage is awareness; where we try to make our product or service visible to our target audience. There are many different channels that we can use for this such as SEO, social media, paid advertising or PR.
Interest – In this stage we want to build interest towards our product/service, attract potential customers and create a desire for the product/service. This stage is where we want to build trust with our target audience and grow our brand. People will also be able to start visualizing themselves using your product/service and what they will get out of it. A good way to achieve this is through customer testimonials, case studies or any kind of authority endorsement which promotes the value of your product/service.
Desire – Now that we have caught their attention, built some trust and created some desire, we want people to start thinking about buying our products/services as they see us as a solution for their problems. This is when we can use sales techniques such as discounts, special offers or free trials in order to persuade them into buying from us instead of someone else. We also want people to become more aware of our brand so that if people come across us in future they know who we are and associate us with what we do best.
Action – This last stage is all about getting people to take action or make a decision concerning your product/service/brand etc… In this stage you want your potential customers to start taking actions such as contacting you directly about your products/services or visiting your website. You can create more urgency by using deadlines or limited resources such as promotional codes/promotional offers that encourage them into making an immediate purchase decision rather than waiting until later on down the line when they have forgotten about it completely.